Digital Kiosk Mock Up

How Cities Are Leveraging Digital Signage For Enhanced Public Engagement & Potential New Revenue Streams

November 21, 2024

Cities of all sizes can take advantage of interactive digital signage opportunities in new and innovative ways to create a smart city for its residents. By leveraging this smart technology, cities can engage with the public in unique and custom ways, while helping generate potential new revenue streams through advertising opportunities.

Watch as Comcast’s Director of Smart Solutions, Jake Purcell, is joined by Aaron Simkin, Quantela’s VP of Strategic Alliances & Partners, to discuss how cities are using digital signage to create tailored messaging to engage with the community, gain valuable demographic insights, and help drive potential revenue.

Cities & Municipalities can pick from multiple form factors, including double-sided kiosks in parks, touch-screen maps in high-traffic areas, or interactive displays throughout a neighborhood. Each signage solution can be customized to fit a city’s specific needs, and can provide residents and guests with engaging content, while also collecting valuable data that can help create potential revenue opportunities for cities.

Three reasons to explore digital signage

Data collection

Cities and municipalities can gain valuable information from the installation of a digital signage solution. Installed form factors can collect anonymized data on demographics and audience engagement, which enables cities and municipalities to understand how long someone is in a specific area, how many bicycles have passed by, or how many people have seen a digital kiosk and engaged with the signage. This data can then help cities make more informed decisions for its residents.

Revenue generation

Digital signage gives cities the chance to unlock monetization opportunities by using the data collected to create more tailored advertisements. For example, digital billboards at bus stops present the opportunity for advertisers to display messaging to a captivated audience. With the added layer of segmentation, based on age and demographic, cities can offer the advertising space to companies looking to pay a premium to specific audiences, presenting value for cities looking to drive incremental revenue.

Community engagement

While promoting revenue generation for cities and municipalities is valuable, so is improving the everyday lives of those within it. Digital signage allows for the sharing of valuable information that can benefit residents and visitors, ranging from news that can impact safety to updates on community events. With the help of digital signage, a town can easily swap out content announcing an upcoming Fall Festival or share important information like construction dates or road closures. This can help educate citizens and foster a sense of community among residents.

Digital signage and a Content Management Software (CMS) platform

  • Easily control and swap out content across multiple form factors
  • Manage a web-based dashboard from your phone or tablet
  • Gain immediate access to data analytics, allowing you to make data-backed decisions

What’s next for digital signage

As digital signage continues to evolve, Comcast Smart Solutions will be at the forefront of providing the right IoT technology to help cities and municipalities succeed. In addition to being a one-stop-shop for smart technology solutions, Comcast Smart Solutions powers its technology with Comcast connectivity, provider of the nation’s largest gig-speed network, so cities and municipalities can feel confident that their smart technology needs are supported now and in the future.

To learn more about how Comcast Smart Solutions and its technology providers work with cities and municipalities, please watch CSS Director Jake Purcell’s interview of Aaron Simkin, VP, Strategic Alliances & Partners at Quantela.

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Curious to learn how digital signage can improve your city?

Schedule an introductory meeting with an experienced member of the Comcast Smart Solutions team today.

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