How AI & Digital Signage are Helping Businesses Drive New Revenue Streams, Improve Customer Engagement & More

Today, digital signage takes on many different shapes and sizes – and the end result is completely customizable based on what a client wants. Available form factors include digital kiosks, interactive displays, all the way to full-length video walls. Regardless of what screen is installed, each display can connect to a simple and intuitive Content Management Software (CMS) platform that allows users to easily swap out content, view insights in real-time, and scale to more locations as business needs evolve.

Engaging content and recreating the virtual experience

Shopping on our phones, tablets and laptops has never been easier, which is why shoppers need an extra incentive to visit stores. Interactive digital displays can bridge the gap between the virtual shopping experience and traditional in-store visits. Massive displays in storefronts can welcome guests in with engaging content, and full-length LED displays can showcase new products and features that provide value to guests. By using engaging video content, customers can be exposed to more information about an item to help influence their purchase behavior.

Digital signage can go a step further and provide information based on a shopper’s demographic. Signage can recognize information around a customer’s age and sex, and tailor messaging to be more impactful. Through this process, the signage can display data-backed content that is more relevant to the audience.

Unlocking revenue opportunities

A valuable benefit of a digital signage solution is the ability for a property owner to be able to install a retail media network. Retailers can offer media assets within their digital signage solution similar to their online platform, their e-commerce platform, or their mobile application, to deliver advertising from the brands they sell. This allows retailers to drive potential incremental revenue while also promoting relevant products or services to their customers.

To improve the user experience of the audience, these ads can be displayed alongside organic content that educates or entertains. When married together, the authentic content and advertising can have an even greater impact. This programmatic media is automated and delivers valuable impressions for advertisers, which can drive potential revenue for a property owner with digital signage.

Pickup opportunities and scaling solutions

Post-pandemic shopping habits are evolving, and digital signage is helping drive innovation. Digital signage can help support quick-serve restaurants and retail by integrating into smart shelves to support pickup orders, which can help stores unlock new revenue opportunities. Using the software that powers digital signage, businesses can scale this solution to more locations and gain insights from a single store or the entire network to help make data-backed decisions.

A consultative approach to digital signage

Property owners will have different needs and strategies to help reach their customers. While some may see digital signage as a way to create eye-popping content, others will utilize the retail network capabilities to help drive potential revenue. Regardless of your desired outcome, Comcast Smart Solutions' custom process will help find the right solution to meet your needs.

To learn more about how Comcast Smart Solutions and its technology providers work with businesses to deliver digital signage solutions, please watch CSS Director Jake Purcell’s interview of Beth Warren, Senior Vice President of Creative Realities, Inc.