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How Quick Serve Restaurants Can Benefit from Digital Signage

September 19, 2024

In today's fast-paced world, quick serve restaurants (QSRs) are continuously evolving to meet the changing demands of consumers. Digital Signage has emerged as a game-changer for QSRs, providing a dynamic and interactive platform that enhances the customer experience while helping streamline restaurant operations. Digital Signage gives these restaurants the opportunity to quickly control and swap out content to help engage with customers more quickly in a personal and cost-effective way.

Watch as Comcast’s Director of Smart Solutions, Jake Purcell, is joined by Rodrick Glass, Executive Vice President of Creative Realities Inc., to discuss how QSRs are integrating technology into their digital signage solution to impact speed of service and order accuracy to help enhance the customer experience.

In the post-pandemic landscape, many customers’ habits around dining have changed and entering physical QSR and fast casual establishments is less common. This, complemented by the rise in Digital Signage popularity, means that not only is it more desirable to not enter a restaurant, but it can be easier to get food without entering, too.

With the help of our providers, Comcast Smart Solutions is finding ways to make Digital Signage more personalized to help our QSR partners succeed and continue to grow their business.

Enhancing the customer experience

Considering how competitive the industry is, QSRs are focusing on optimizing the drive-thru experience to help keep their customers happy and loyal. Trends indicate that increasing the number of drive-thru lanes helps improve speed of service, order accuracy, and personalized customer interactions. Digital Signage is crucial in this context because it provides real-time updates on food, pricing, and can help restaurants provide messages to customers, help to ensure that their orders are accurate and timely.

Digital Signage also enables QSRs to focus on customer personalization. By utilizing CRM and loyalty data, restaurants can greet guests personally and modify digital menu boards to highlight items that the customer has previously purchased or may like based on their buying behavior. Intelligent cross-selling and upselling can also be implemented, suggesting additional items based on the customer’s current order in real-time. This personalized approach not only improves the customer experience but can also help increase order sizes while decreasing drive-thru times.

Digital Signage helps QSRs ensure that the right food goes to the right car and customer. Improved accuracy and getting the right food quickly can make a diner more likely to return, and can also help improve operational efficiency for the restaurant.

 

Embracing key trends

More pickup and delivery options

Digital solutions will continue to enhance the ease and convenience of pickup and delivery options. Automation will play a significant role in making these options more user-friendly, enabling a seamless customer experience whether they are picking up their order or having it delivered.

Sustainability

Sustainability is becoming increasingly important, especially among younger shoppers who have increasingly more buying power in the economy. Digital Signage can help QSRs promote eco-friendly practices and menu options – appealing to environmentally-conscious customers and enhancing the restaurant's brand image with the help of their efforts.

Continued technology integration

Technology integration, both inside and outside the restaurant, is crucial for providing a personalized experience. Digital Signage can help QSRs understand who is visiting their restaurant and tailor the service accordingly, helping confirm orders are accurate, timely, and customized to the customer’s preferences.

A consultative approach

One of the most important aspects of implementing Digital Signage solutions in QSRs is taking a consultative approach. Each restaurant has unique challenges and needs, and a one-size-fits-all solution rarely works. By listening to customers, asking questions, and tailoring solutions to meet their specific needs, QSRs can effectively leverage digital signage to help enhance their operations and customer experience. Read more about Comcast Smart Solution’s custom process.

To learn more about how Comcast Smart Solutions and its technology providers work with restaurants, please watch CSS Director Jake Purcell’s interview of Rodrick Glass, Executive Vice President of Creative Realities Inc.

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Curious to learn how Digital Signage can improve the dining experience for your QSR customers?

Schedule an introductory meeting with an experienced member of the Comcast Smart Solutions team now.

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